Direct English language training franchise for adults launches in Japan

The Linguaphone Group’s world-renowned English language training program for adults, Direct English, is now available in Japan.

Having secured the exclusive Master Franchise rights for Japan from the Linguaphone Group last year, Direct English Japan has already opened two successful training centers in Shinjuku, delivering the Group’s nine-level English language program to over 1,500 students. They have also recently launched a third center in Ginza, and have ambitious plans to expand further in the year ahead, targeting both the retail and corporate market.

Mr Derek Price, Chief Executive Officer of the Linguaphone Group commented: “The Linguaphone Group has a strong tradition of delivering English language programs across Asia, through our network of franchise partners. We are acutely aware of the huge importance that Japanese companies and individuals alike, place on the need to reach a competent level of English language to succeed in today’s marketplace. We look forward to working with Direct English Japan to capitalise on this growing market in Japan, which is now believed to be worth over GBP4.5 billion.”

Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. It is a nine-level comprehensive English language training program for companies and individuals of all abilities, which combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes.

Direct English is published by the Linguaphone Group, a world-leading language training provider. They have over 110 years of experience in the language training market, with an extensive network of licensed partners delivering their world-class international English language training programs across Asia, Europe, the Middle-East and Africa.

For more information please visit www.directenglish.com

Ends

For all media enquiries, please contact
Sarah McAllister, Head of Marketing, Linguaphone Group
sarah.mcallister@linguaphonegroup.com

Notes to editors

The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 110 years of experience in the language training market, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchising opportunities are available for our English language training programs worldwide. For more information please visit www.linguaphonegroup.com

Publicado em: 
01 de Dezembro, 2015